Meetings
Requirements
- Absolute beginners, Basic users of Phone and computers
Description
Total Contact period: 54 hours
Weekly contact: 4.5 hours of Lecture time
Paid Ads & Performance Marketing
- How to Run Facebook and Google Ads Without Wasting Your Budget
- The Beginner's Guide to Paid Advertising That Actually Works
- Why Your Ads Aren't Converting (And What to Do About It)
- How to Set Up Your First Ad Campaign Step by Step
- Paid Ads vs Organic Traffic: Which One Does Your Business Need?
The 90-Day Beginner Curriculum
This is your weekly roadmap. Each week requires a dedicated time commitment to study documentation and practice layout/setup inside platform tools.
Month 1: Fundamentals & Creative Foundations
- Week 1: The Core Mechanics & Core Tool Mastery
- Week 2: Deconstructing the Funnel & User Intent
- Focus: Map out the customer journey (Awareness → Consideration → Conversion). Learn why a user searching "buy red running shoes size 10" on Google requires a different strategy than a user scrolling Reels who happens to like fitness.
- Week 3: Hook, Line, and Sinker — Ad Copywriting
- Focus: Study frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution). Write 10 different variations of headlines and primary text for a single product.
- Week 4: Visual Psychology & Creative Frameworks
- Focus: Learn what makes a graphic or video click-worthy. Study ad structures: the 3-second hook, body proof, and call to action.
Month 2: Platform Mechanics & Tracking Setup
- Week 5: Navigating Meta Ads Manager
- Focus: Build a complete campaign structure on paper, then replicate it as a draft in the platform. Practice setting up Campaign Budget Optimization (CBO) vs. Ad Set Budget Optimization (ABO).
- Week 6: Demystifying Google Ads & Keyword Architecture
- Focus: Learn how to use keyword match types (Exact, Phrase, and Broad) and create clear, thematic ad groups to avoid bleeding money on irrelevant searches.
- Week 7: The Holy Grail — Pixels and Event Tracking
- Focus: Understand how a website talks back to an ad platform. Learn how basic events (PageView, ViewContent, AddToCart, Purchase) trigger and pass data.
- Week 8: Audience Segmentation & Retargeting Loops
- Focus: Map out custom audience configurations. Understand how to build lookalike segments safely and construct standard retargeting audiences (e.g., cart abandoners within 7 days).
Month 3: Testing, Optimization & Portfolio Building
- Week 9: A/B Testing & Data-Driven Optimization
- Focus: Learn how to isolate a single variable (creative vs. audience) to run clean tests. Learn when to cut a losing ad based on statistical significance instead of emotion.
- Week 10: Landing Pages & Conversion Rate Mechanics
- Focus: Study what happens after the click. Evaluate landing page layouts, loading speeds, and friction points in checkout flows.
- Week 11: Portfolio Project Assembly (Detailed below)
- Week 12: Certification, Ethics, & Client Onboarding Readiness
- Focus: Complete your formal platform certifications and practice creating clean, simple reports that present numbers plainly to business owners.
Frequently Asked Question
MasterOneSkill (masteroneskill.com) is a Nigerian digital skills e-learning platform that trains individuals across Africa to acquire in-demand skills so they can earn real income in the digital economy.
MasterOneSkill is built for anyone in Nigeria or Africa who wants to build a profitable digital skill, whether you're a fresh graduate, career switcher, stay-at-home parent, side hustler, or entrepreneur. No prior tech experience is required for most courses.
Most courses can be accessed on a smartphone. However, for practical courses that involve tools, software, or file creation, a laptop or desktop will give you the best learning experience.
MasterOneSkill offers both free introductory content and paid full courses. Paid courses are priced to be affordable for the Nigerian market, with no hidden fees.
About Instructor
