Description

Total Contact period: 54 hours

Weekly contact: 4.5 hours of Lecture time

SEO (Search Engine Optimization)

1. How to Get Your Website on Google's First Page for Free
2. SEO for Beginners: What It Is and Why Your Business Needs It
3. The Simple SEO Checklist Every Small Business Owner Should Follow
4. Why Your Competitors Are Ranking Higher Than You (And How to Fix It)
5. How to Use Keywords to Attract the Right Customers Online

This is your complete 90-day beginner SEO curriculum, optimized to build practical skills with zero financial cost.

Month 1: Foundational SEO & Optimization Mechanics

• Week 1: Core Concepts & GSC Foundations
• Focus: Memorize the 20 core concepts listed. Set up a free blog on Blogger or WordPress.com and link it to your Google Search Console account.
• Week 2: Mastering Search Intent
• Focus: Study the four main buckets of search intent (informational, navigational, commercial, and transactional). Practice looking at search engine result pages to identify what style of content Google prefers to show for different terms.
• Week 3: Keyword Research Fundamentals
• Focus: Learn how to find target phrases using Google Keyword Planner and free keyword generators. Learn to spot "long-tail keywords" (phrases with three or more words) that have low competition but high value.
• Week 4: On-Page Elements & Content Formatting
• Focus: Master formatting your blog posts. Practice writing title tags under 60 characters, descriptive meta descriptions under 160 characters, using exactly one H1 per page, and cleanly breaking up sections with H2 and H3 subheadings.

Month 2: Site Analysis & Technical Essentials

• Week 5: Introduction to Technical SEO
• Focus: Learn how search engine bots crawl sites. Understand how to locate your site's sitemap.xml file and how a robots.txt file handles what directories search bots are allowed to look at.
• Week 6: Site Architecture & Links
• Focus: Study how to logically group pages on a website. Practice linking your articles together using descriptive, contextual anchor text instead of writing generic links like "click here."
• Week 7: Hands-On Copywriting & Optimization
• Focus: Take a raw draft or a poorly written article and optimize it. Rewrite the copy so it directly answers the primary user search query within the first two paragraphs while maintaining a natural reading style.
• Week 8: Setting Up Analytics & Reporting
• Focus: Set up Google Analytics 4 on your free test blog. Learn how to track where your readers live, how long they stay on your pages, and what pages they click on most before leaving.

Month 3: Practical Projects & Client Readiness

• Week 9: Competitor Analysis Basics
• Focus: Analyze search results manually to evaluate your competition. Study the top 3 ranking sites for a specific keyword to see how long their content is, what questions they answer, and how they layout their information.
• Week 10: Local SEO & Map Optimization
• Focus: Learn how physical storefronts rank in local areas. Study how a Google Business Profile operates, how reviews impact regional visibility, and how local businesses list consistent names, addresses, and phone details across directories.
• Week 11: Portfolio Project Execution
• Focus: Build your comprehensive local business SEO audit project using the structure outlined above. Review a real website, map out their optimization gaps, and format your findings into a clean, client-ready PDF document.
• Week 12: Review, Auditing, & Milestone Transition
• Focus: Test your skills against the beginner milestones. Fix any lingering errors caught inside your Google Search Console, clean up your portfolio piece, and prepare to transition your study plan toward intermediate topics.